When: Thursday January 13th, 2022
Presentations: 1:00pm – 3:00pm
Business Meeting: 3:15pm – 4:15pm
Where: Virtual, Zoom
Join us as we share recent WTA accomplishments and areas of focus for the new year. We are pleased to be joined by Walt Judas, CEO of TIABC, and Krista Bax, CEO of go2HR, who will guide us in imagining what’s next for British Columbia’s tourism industry. The afternoon will unfold as follows:
1:00 – 1:30pm Opening Remarks & WTA Accomplishments – Breanne Quesnel
1:30 – 2:00pm Rebooting BC’s Visitor Economy – Walt Judas, CEO of TIABC
2:00 – 2:30pm WTA Marketing Direction – Jessica Fremlin
2:30 – 3:00pm Staffing & Retention Challenges – Krista Bax, CEO of go2HR
3:00 – 3:15pm Break
3:15 – 4:15pm Business Meeting, President’s Report, Executive Director’s Report, Treasurer’s Report, Board Elections
The Wilderness Tourism Association of British Columbia (WTABC) supports BC’s world-class wilderness based tourism operators. Working with industry, government, and non-government organizations to address threats and opportunities for a healthy industry and environment.
Key areas of advocacy and policy development for the WTA include:
Comprised of Wilderness Tour Companies, DMOs, and Wilderness Tourism Industry Experts, WTABC assists tour operators to address threats and opportunities helping them thrive.
To have a strong and sustainable wilderness tourism industry we need to have a robust industry organization with independent funding. We can only achieve our goals of protecting the land and water resources that support our businesses, and securing access to high quality opportunities and experiences if we have a strong stakeholder base of wilderness tourism operators from every area of the province.
Join the Wilderness Tourism Association and help support a strong and sustainable wilderness tourism industry by protecting the land and water resources that support our businesses. Learn, network, and achieve success with other industry stakeholders, and stay ahead of today’s tourism industry opportunities and challenges.
As a voting stakeholder of the WTA you will support a dynamic organization representing both the individual and the collective interests and concerns of BC’s wilderness or nature based tourism industry.
Wilderness tourism, also known as nature based tourism, rural tourism, or commercial backcountry recreation, adventure tourism or ecotourism, is a key contributor to BC’s GDP and a significant private sector employer in BC.
Wilderness tourism in BC provides:
These figures do not include the billions of dollars in tourism supply services (hotels, restaurants, transportation, etc) that the sector supports.
The quality of BC’s wilderness is an important factor for travellers choosing BC as a tourism destination. Although only a percentage of tourists may experience BC’s wilderness firsthand, they come to BC because of our wilderness reputation.
Most tourism services, including hotels and motels, even in urban areas, derive some portion of their income from visitors attracted by the natural beauty and attractions unique to B.C.