The Wilderness Tourism Association

The Wilderness Tourism Association of British Columbia (WTABC) supports BC’s world-class wilderness based tourism operators. Working with industry, government, and non-government organizations to address threats and opportunities for a healthy industry and environment. 

Nimmo Bay Wilderness Resort, Helicopter Expeditions

WTA Travel Blog

Looking for travel planning resources? Check out the WTA travel blog!

#BellyUp Homepage Thumbnail

#BellyUp Campaign

If the wild salmon go, so does BC’s wilderness tourism industry.

The Wilderness Tourism Collection

Wilderness Retreats

Explore our curated collection of iconic wilderness retreats across British Columbia!


Shoreline Clean Up 2021

Click here to learn about the largest-ever expedition to remove marine debris from our shoreline.

Key areas of advocacy and policy development for the WTA include:

Sector specific issues including forestry stewardship, pipelines, land tenure, and open-net salmon farms.

Strategic Alliances with Government and Tourism Organizations

Ongoing Communication with Wilderness Tourism Operators

Comprised of Wilderness Tour Companies, DMOs, and Wilderness Tourism Industry Experts, WTABC assists tour operators to address threats and opportunities helping them thrive.

Benefits of Membership

To have a strong and sustainable wilderness tourism industry we need to have a robust industry organization with independent funding.  We can only achieve our goals of protecting the land and water resources that support our businesses, and securing access to high quality opportunities and experiences if we have a strong stakeholder base of wilderness tourism operators from every area of the province. 

Join the Wilderness Tourism Association and help support a strong and sustainable wilderness tourism industry by protecting the land and water resources that support our businesses. Learn, network, and achieve success with other industry stakeholders, and stay ahead of today’s tourism industry opportunities and challenges.

As a voting stakeholder of the WTA you will support a dynamic organization representing both the individual and the collective interests and concerns of BC’s wilderness or nature based tourism industry.

Value of Tourism in British Columbia

Wilderness tourism, also known as nature based tourism, rural tourism, or commercial backcountry recreation, adventure tourism or ecotourism, is a key contributor to BC’s GDP and a significant private sector employer in BC.

Wilderness tourism in BC provides:

$2 billion in revenue

26,000 direct full-time jobs and some 40,000 jobs in total.

These figures do not include the billions of dollars in tourism supply services (hotels, restaurants, transportation, etc) that the sector supports.

The quality of BC’s wilderness is an important factor for travellers choosing BC as a tourism destination. Although only a percentage of tourists may experience BC’s wilderness firsthand, they come to BC because of our wilderness reputation.

Most tourism services, including hotels and motels, even in urban areas, derive some portion of their income from visitors attracted by the natural beauty and attractions unique to B.C.

We acknowledge that the WTA, through our various initiatives, operates on the traditional unceded territories of many First Nations in British Columbia.

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