You're Invited to the WTA's Annual General Meeting!

When: Thursday January 13th, 2022

Presentations: 1:00pm – 3:00pm

Business Meeting: 3:15pm – 4:15pm

Where: Virtual, Zoom

Registration Link:

Join us as we share recent WTA accomplishments and areas of focus for the new year. We are pleased to be joined by Walt Judas, CEO of TIABC, and Krista Bax, CEO of go2HR, who will guide us in imagining what’s next for British Columbia’s tourism industry. The afternoon will unfold as follows:

1:00 – 1:30pm  Opening Remarks & WTA Accomplishments – Breanne Quesnel

1:30 – 2:00pm  Rebooting BC’s Visitor Economy – Walt Judas, CEO of TIABC

2:00 – 2:30pm  WTA Marketing Direction – Jessica Fremlin

2:30 – 3:00pm  Staffing & Retention Challenges – Krista Bax, CEO of go2HR

3:00 – 3:15pm  Break

3:15 – 4:15pm  Business Meeting, President’s Report, Executive Director’s Report, Treasurer’s Report, Board Elections

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Important Information for Tour Operators from the Wilderness Tourism Association.

The Wilderness Tourism Association

The Wilderness Tourism Association of British Columbia (WTABC) supports BC’s world-class wilderness based tourism operators. Working with industry, government, and non-government organizations to address threats and opportunities for a healthy industry and environment. 

Key areas of advocacy and policy development for the WTA include:

  • Sector specific issues including forestry stewardship, pipelines, land tenure, and open-net salmon farms.
  • Strategic Alliances with Government and Tourism Organizations
  • Ongoing Communication with Wilderness Tourism Operators

Comprised of Wilderness Tour Companies, DMOs, and Wilderness Tourism Industry Experts, WTABC assists tour operators to address threats and opportunities helping them thrive.

Benefits of Membership

To have a strong and sustainable wilderness tourism industry we need to have a robust industry organization with independent funding.  We can only achieve our goals of protecting the land and water resources that support our businesses, and securing access to high quality opportunities and experiences if we have a strong stakeholder base of wilderness tourism operators from every area of the province. 

Join the Wilderness Tourism Association and help support a strong and sustainable wilderness tourism industry by protecting the land and water resources that support our businesses. Learn, network, and achieve success with other industry stakeholders, and stay ahead of today’s tourism industry opportunities and challenges.

As a voting stakeholder of the WTA you will support a dynamic organization representing both the individual and the collective interests and concerns of BC’s wilderness or nature based tourism industry.

Value of Tourism in British Columbia

Wilderness tourism, also known as nature based tourism, rural tourism, or commercial backcountry recreation, adventure tourism or ecotourism, is a key contributor to BC’s GDP and a significant private sector employer in BC.

Wilderness tourism in BC provides:

  • $2 billion in revenue
  • 26,000 direct full-time jobs and some 40,000 jobs in total.

These figures do not include the billions of dollars in tourism supply services (hotels, restaurants, transportation, etc) that the sector supports.

The quality of BC’s wilderness is an important factor for travellers choosing BC as a tourism destination. Although only a percentage of tourists may experience BC’s wilderness firsthand, they come to BC because of our wilderness reputation.

Most tourism services, including hotels and motels, even in urban areas, derive some portion of their income from visitors attracted by the natural beauty and attractions unique to B.C.
Phone: (778) 671-0941

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