Wilderness Tourism Association of BC Logo in Snow White

SPIRIT OF THE WEST ADVENTURES

IF YOURE IN THE OCEAN CONSERVATION SPACE, YOU’VE PROBABLY HEARD OF OCEAN ACIDIFICATION AND hypoxia. if you hvent heard of it, use the link s below to naviagte this page and learn about this important issue .

Our oceans, and especially our coastal seas, are becoming less oxygenated and more acidic. This is affecting the survival of marine life, as well as the long-term sustainability of our coastal communities and economies. The CRBS grant supports projects that address this multifaceted issue.

The SSTOA and WTA worked together to design a citizen science project that takes advantage of tourism vessels' existing routes. Sensors that measure ocean acidification and hypoxia (OAH) are deployed and monitored with tourist involvement. The information collected helps us better understand these challenges and will inform solutions that can benefit not only our coastal livelihoods, but also other coastal regions facing similar issues related to hypoxia and acidification.

Your term glossary

OAH - Ocwan acidification and acidificatuion. I hsort, the oceans are becoming less oxygen-rich and more acidic. It has massive effects on wildlife, marine ecosystems, and our collective wellbeing.

SSTOA - the Small Ship Tourism Associaiton. A GROUP OF WILDERNESS TOUR companies committed to using their access toremote areas to not only wow their guests, but collect valuable OAH data.

CRBS - thi sis the Climate read BC Seafood Program and Grant. WOrking toghtethr, the WTA and the SSTOA were awarded this grant becuase of the effect OAH has on the sutainability of our seafood industry in british columbia.

WTA

Take me to…

We believe in a sustainable future for British Columbia’s wilderness tourism industry.

The Wilderness Tourism Association of BC (WTA) is a non-profit organization that provides leadership, advocacy, stewardship, education and marketing support to wilderness-based tourism operators.

Our members represent a wide range of iconic, world-class wilderness tourism experiences across BC, from multi-day expeditions and wildlife tours to remote ranches and luxury resorts. The WTA community is a powerful network of eco-tourism leaders, each with a unique story and connection to the land.

Siwash Lake Wilderness Resort - Person Horseback Riding Through Lush Green Meadows

SIWASH LAKE WILDERNESS RESORT

Clayoquot Wilderness Lodge - Kayaker Paddling in Lush Mountainous Terrain

CLAYOQUOT WILDERNESS LODGE

Wilderness tourism is a force for good

Circular Orange Logo with Location Pin and Dollar Signs

$23 billion

ANNUAL REVENUE GENERATED FROM TOURISM IN BRITISH COLUMBIA

Circular Orange Icon with Silhouettes of People and Guiding Gear

127,800 jobs

SUPPORTED BY TOURISM SPENDING
IN BRITISH COLUMBIA

Circular Orange Icon with Salmon and Marine Debris

375 metric tonnes

DEBRIS REMOVED FROM BC COAST
DURING COVID BY WTA MEMBERS


Tourism contributes more GDP than any other primary resource industry in BC and operators regularly donate to initiatives that benefit the local land, wildlife and people.


Our Impact

  • We hold a seat at the Fish, Wildlife and Habitat Coalition (FWHC), which is a group of 28 non-government environmental organizations that advocate for biodiversity and ecosystem health including the restoration and long-term sustainability of fish, wildlife and habitat in British Columbia.

  • We partnered with Wave's Edge Canada Group to lead a #BellyUp Campaign to advocate for Pacific wild salmon and promote sustainable land-based salmon farming solutions. The campaign reached over 1.5 million people in BC, and ended with a successful meeting between the WTA and the BC Government.

  • We have been active stakeholders in the Marine Protected Area (MPA) and the Marine Plan Partnership for the North Pacific Coast (MaPP) processes. Our oceans face pressures from many different activities, and these processes are an important piece in balancing sustainable economic development, the well-being of coastal communities, and the health of our marine environment.

  • Alongside the Small Ship Tour Operators Association (SSTOA), we helped lead a historic BC Coastal Clean Up that saw more than 327 tonnes of marine debris removed from our shorelines. This initiative ran in 2020, 2021, and 2024, and was pivotal in keeping small ship crews employed through two of the most challenging years of the COVID-19 pandemic.

  • We sat on the Advisory Committee to help Go2HR develop a Safer Spaces online training course for managers, supervisors and workers to prioritize sexual harassment free workplaces in BC’s tourism and hospitality industry.

World-Class Wilderness Experiences

Mothership Adventures - Historic Wooden Yacht Cruising with Rugged Rocky Backdrop

MOTHERSHIP ADVENTURES / TAVISH CAMPBELL

Our community of wilderness tourism operators are passionate about sharing and protecting their surrounding environments

Bluewater Adventures - First Nations Community Member Holding Colourful Handcrafted Indigenous Mask

BLUEWATER ADVENTURES

Enjoy a collection of resources to help you experience the landscapes, wildlife and people that make BC unique