Wilderness Tourism Association of BC Logo in Snow White

SPIRIT OF THE WEST ADVENTURES

We believe in a sustainable future for British Columbia’s wilderness tourism industry.

The Wilderness Tourism Association of BC (WTA) is a non-profit organization that provides leadership, advocacy, stewardship, education and marketing support to wilderness-based tourism operators.

Our members represent a wide range of iconic, world-class wilderness tourism experiences across BC, from multi-day expeditions and wildlife tours to remote ranches and luxury resorts. The WTA community is a powerful network of eco-tourism leaders, each with a unique story and connection to the land.

Siwash Lake Wilderness Resort - Person Horseback Riding Through Lush Green Meadows

SIWASH LAKE WILDERNESS RESORT

Clayoquot Wilderness Lodge - Kayaker Paddling in Lush Mountainous Terrain

CLAYOQUOT WILDERNESS LODGE

Wilderness tourism is a force for good

Circular Orange Logo with Location Pin and Dollar Signs

$18.5 billion

ANNUAL REVENUE GENERATED FROM TOURISM IN BRITISH COLUMBIA

Circular Orange Icon with Silhouettes of People and Guiding Gear

155,000 jobs

SUPPORTED BY TOURISM SPENDING
IN BRITISH COLUMBIA

Circular Orange Icon with Salmon and Marine Debris

375 metric tons

DEBRIS REMOVED FROM BC COAST
DURING COVID BY WTA MEMBERS


Tourism contributes more GDP than any other primary resource industry in BC and operators regularly donate to initiatives that benefit the local land, wildlife and people.


Sources: BC Stats (2022 figures), SSTOA MDRI (2020-21), and Spirit of the West Clean-Up (2021)

Our Impact

  • We hold a seat at the Fish, Wildlife and Habitat Coalition (FWHC), which is a group of 28 non-government environmental organizations that advocate for biodiversity and ecosystem health including the restoration and long-term sustainability of fish, wildlife and habitat in British Columbia.

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World-Class Wilderness Experiences

Mothership Adventures - Historic Wooden Yacht Cruising with Rugged Rocky Backdrop

MOTHERSHIP ADVENTURES / TAVISH CAMPBELL

Our community of wilderness tourism operators are passionate about sharing and protecting their surrounding environments

Bluewater Adventures - First Nations Community Member Holding Colourful Handcrafted Indigenous Mask

BLUEWATER ADVENTURES

Enjoy a collection of resources to help you experience the landscapes, wildlife and people that make BC unique