We Don't Want To Go #BellyUp

Open-net fish factories are causing significant harm to BC’s coastal waters, threatening the future of our wild Pacific salmon and the future of British Columbia’s world-renowned wilderness tourism industry. Help make sure government leaders see the connection between the health and abundance of the wild salmon and the vitality of BC’s tourism economy. Go #BELLYUP on social media, download our poster, or order stickers for your business. It’s not over til the last fish factory is out. Only then will BC’s wild Pacific salmon – and our tourism industry – be on the path to sustainability.

To show your support, download our poster or contact marketing@wilderness-tourism.bc.ca to order stickers, window clings, or yard signs for your home or business. We are committed to developing realistic, sustainable, and inspiring opportunities for British Columbians who can only thrive when our wild Pacific salmon are also thriving.  


Social Media Instructions & Printing Materials

#BellyUp Profile Picture

Flip your photo on social media and share this Instagram Story until the fish factories are out of the ocean. See instructions below.

#BellyUp Poster

After you’ve flipped your profile picture, choose from these photos to post on your feed.

#BellyUp Sticker

Order #BELLYUP stickers here. Download our printable poster here.




Like, share, and repost #BELLYUP content. 

Tag @johnhorgan4bc @ravikahlonnorthdelta and @melaniejmark in your own #BELLYUP posts.

#BellyUp support banner

To find out more about sustainable, land-based salmon farming solutions, go to Wild First.

To learn more about the damage caused by open-net fish factories, go to The Suzuki Foundation and the Pacific Salmon Foundation.

For information on BC’s Tourism industry, visit Destination BC. Please find relevant statistics to the #BELLYUP campaign here.

To read our letter to the Minister of Fisheries and Oceans for Canada, see here.

To view the #BELLYUP campaign news release, click here. 


The #BELLYUP campaign has been developed in partnership with Wave’s Edge Canada Group.

Funding for the #BELLYUP campaign has been provided by the Salal Foundation. 

We acknowledge that the WTA, through our various initiatives, operates on the traditional unceded territories of many First Nations in British Columbia.

General Inquiries: admin@wilderness-tourism.bc.ca
Marketing Inquiries: marketing@wilderness-tourism.bc.ca

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Copying, reproduction or duplication of images, logos, graphic elements and   written content is strictly prohibited.