Code of Ethics for BC's Wilderness Tour Operators

In the spirit of environmental stewardship, wilderness tourism operators are adopting practices that will ensure the sustainability of the industry and the natural environment on which wilderness tourism depends.

1. Promote Wilderness Appreciation and Enjoyment

  • Provide experiences that foster enjoyment, appreciation, and sensitive use of wilderness.

2. Provide Quality Guest Experiences

  • Meet or exceed customer expectations.

3. Conserve Natural and Cultural Resources

  • Contribute to the ongoing integrity of valued natural resources and cultural places.

4. Environmentally Sustainable Practices

  • Use the best available practices for sustainable tourism, development and operation.

5. Relationships with Local Communities, Businesses and Governments

  • Provide ongoing socio-economic benefits for local, regional and host communities.

6. Respect Cultural Values

  • Understand local traditions and practices and present authentic cultural values.

7. Responsible Marketing

  • Provide accurate information that leads to realistic expectations.

8. Sustainable Wilderness Tourism

  • Knowledgeably advocate for wilderness tourism that is sustainable; environmentally, socially and economically.

The comprehensive document Code of Conduct for BC’s Wilderness Tourism Operators which outlines the guidelines qualified members will practice is available here for display and printing.

Read/Print the WTA Code of Conduct – PDF Format; File Size 483KB

We acknowledge that the WTA, through our various initiatives, operates on the traditional unceded territories of many First Nations in British Columbia.

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