In the spirit of environmental stewardship, wilderness tourism operators are adopting practices that will ensure the sustainability of the industry and the natural environment on which wilderness tourism depends.

1 Promote Wilderness Appreciation and Enjoyment

• Provide experiences that foster enjoyment, appreciation, and sensitive use of wilderness.

2 Provide Quality Guest Experiences

• Meet or exceed customer expectations.

3 Conserve Natural and Cultural Resources

• Contribute to the ongoing integrity of valued natural resources and cultural places.

4 Environmentally Sustainable Practices

• Use the best available practices for sustainable tourism, development and operation.

5 Relationships with Local Communities, Businesses and Governments

• Provide ongoing socio-economic benefit for local, regional and host communities.

6 Respect Cultural Values

• Understand local traditions and practices and present authentic cultural values.

7 Responsible Marketing

• Provide accurate information that leads to realistic expectations.

8 Sustainable Wilderness Tourism

• Knowledgeably advocate for wilderness tourism that is sustainable; environmentally, socially and economically.

The comprehensive document Code of Conduct for BC’s Wilderness Tourism Operators which outlines the guidelines qualified members will practice is available here for display and printing.

Read/Print the WTA Code of Conduct – PDF Format; File Size 483KB