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WTA Issues and Projects


Land Tenure Access and Security

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Like any investor, nature based tourism operators require certainty before investing in and developing a tourism product or service. Nature based tourism operators, operating on B.C.s crown land, have less security than do other resource-dependent industries. To realize investment and growth potential in nature-based tourism, the sector requires secure access to the land base and resources, and long-term tenure with associated rights.  A tenuring system also needs to be efficient and affordable and supported by enabling public policies.  

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Land and Resource Use

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The viability and growth of BC’s nature based tourism industry is dependent on the consideration and cooperation of governments and other industries using the land and resources. Resource and land use decisions are made every day in forestry, mining, energy development, and recreation, which can harm the natural values that are the foundation for our sector. Our industry requires land and resource related policy and planning that secures an adequate operating environment and creates certainty for tourism operators and potential investors. We also need better coordination of government ministries that impact tourism planning and development, which can be many.  

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Marine Use and Fisheries

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Our industry depends on a clean and healthy ocean and the protection of marine species like wild salmon. We also need to protect wilderness marinescapes, and access to marine based recreation opportunities.  

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Industry Development and Marketing

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From protecting a competitive business environment with appropriate policies and taxation, to maintaining BC’s Super Natural brand and associated marketing strategies, the WTABC works to ensure a sustainable tourism industry for British Columbia.

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